Fanatics Sportsbook is the most rewarding place for fans

– Get a jersey from us as part of the $5 million jersey drop –

NEW YORK, Aug. 22, 2024 (GLOBE NEWSWIRE) — Fanatics Sportsbook today announced plans to launch its first-ever 360-degree marketing campaign, which includes the return of “Jersey Drop,” a new television campaign featuring customized broadcast and digital spots, developer-created content and city activations – all with the goal of igniting passion for football and starting the countdown to the moment everyone is waiting for: KICKOFF.

As a global digital sports platform and leading provider of licensed sports merchandise, Fanatics knows that fall is the time for sports fans to get ready. The Fanatics Sportsbook campaign is kicking off with the $5 million jersey drop to get fans ready for football season.* Jerseys will be released to customer accounts every day through September 9th and any active Fanatics Sportsbook customer can participate, but no wagering is required. Customers must log in each day to see if they have won and can only win once.

The campaign includes new 30- and 15-second commercials that dynamically promote our $5 million jersey drop and will run on multiple networks in priority markets. In addition to television and Digital assetsThe $5 million jersey drop will be featured in new digital partnerships and across the digital ecosystem.

Fanatics Sportsbook began the countdown to kickoff at Fanatics Fest NYC with Shawn “JAY-Z” Carter, Vice Chairman and Board Member of Fanatics Betting and Gaming. Celebrities, athletes and Fanatics Sportsbook customers witnessed the return of JAY-Z’s iconic “The 40/40 Club” and experienced a one-of-a-kind recreation of the legendary lounge at the Javits Center in New York this past weekend.

Fanatics Sportsbook will team up with a group of hand-picked partners to gift deserving fans with one-of-a-kind premium boxes that showcase their fandom in everyday life. The specialty box will include an acrylic insert with a message from Fanatics Sportsbook, a jersey from the fan’s favorite team and a $1,000 bonus bet.** Distribution of these specialty boxes began last weekend when the hosts of The Pivot Podcast hosted their Boxing to fans at Fanatics Fest.

Fanatics Sportsbook also plans to hit the streets of New York and Chicago next week to engage football fans. Jerseys will be handed out to unsuspecting fans and complemented by a creative digital activation that magnifies the jersey drop by taking over major landmarks in New York and Chicago.

“Soccer is more than just a game – it’s an experience that people look forward to all year,” said Selena Kalvaria, Chief Marketing Officer, Fanatics Betting & Gaming. “After Fanatics Fest, we will continue to put our fans at the center. With our $5 million jersey drop, on-ground activities in New York and Chicago, a new 360-degree campaign across all touchpoints and more ways to earn FanCash this season – Fanatics Sportsbook will be the go-to place for fans playing on game day.”

Fanatics Sportsbook will also have some exciting product upgrades debuting ahead of football season, including:

• FanCash: Fanatics Sportsbook has just revamped its loyalty and rewards program and it’s now 10x more rewarding than the leading sportsbooks.*** Customers can now earn up to 10% FanCash back on their bets, win or lose. The higher the odds, the higher the FanCash rewards you can spend on jerseys, hats, bonus bets and more.
• Betting & Streaming: Betting live while streaming games just got easier with Fanatics Sportsbook. With our new live betting experience, customers won’t miss a second of the action thanks to a new data visualization that offers easy navigation between games as well as the ability to track player and team stats.
• Fair play for fanatics: If a player gets injured, Fanatics Fair Play is on your side. If a professional football player you have placed a bet on gets injured in the first quarter (and does not return), your stake will be refunded.
• Your new home for Parlays: Celebrate the return of football with our biggest expansion of the Parlay offering and secure your winnings before the game ends by cashing out your winnings live.
• Flash bets: Every moment counts this football season, and with Fanatics Sportsbook, you can make every play a special moment. How will the next play turn out? Will there be a first down on this drive? Can they get to the 20-yard line?
• Reward boost: Starting August 29th, Fanatics Sportsbook will be giving away over 100 Profit Boosts during the first five weeks of the football season. Customers must opt-in on game days to claim the Profit Boosts.

To download images and videos from the Fanatics Sportsbook, visit the Fanatics Media Centerand for more news and information follow us on Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.

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About Fanatics Betting and Gaming
Founded in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 95% of the U.S. addressable online sports betting market in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty retail locations, including retail betting shops outside of Progressive Field and Nationwide Arena and the only betting shop inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.

Contact: [email protected]

*Of the $5M jerseys, $3M in FanCash will be awarded in a random drawing and the remainder will be given away. No purchase necessary. Void where prohibited. Must be 21+ and a resident of AZ, CO, CT, IA, IL, IN, KS, KY, LA, MA, MD, MI, NC, NJ, NY, OH, PA, TN, VA, VT, WV or WY. Eligible winners will be selected daily between 8/20/24 and 9/9/24 and must log in between 7:00 a.m. ET and 2:59 a.m. ET to claim prize ($150 in FanCash redeemable on Fanatics.com). Odds of winning depend on number of eligible customers. See official rules at https://sportsbook.fanatics.com/promo-terms/2024/Sweepstakes/ALL_1432.pdf.

**Bonus bets expire 30 days after the date of issue. The bonus bet amount is not included in any winnings.

*** Based on FanCash earned from average bets placed by Fanatics Sportsbook customers between March and May 2024, compared to the loyalty programs of the two largest sportsbook operators by market share.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e70dc8ea-042d-4d0d-80b5-edf52f3b664c