After eight years of online business, a new shop is opening in the city centre

A new baby clothes and gifts shop is opening on Attleborough’s high street, almost a decade in the making.

Jes and Paul Anderson founded We Three Bears eight and a half years ago when they were looking for a new adventure after the birth of their own children.

When 35-year-old Jes saw this opportunity, she started embroidering and personalizing her little ones’ clothes.

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The new shop front was completed this week (Image: We three bears)

Armed with just a £2,000 credit card, they bought the kit and started selling it online while living in Kent.

The company has grown steadily over the past eight years and partner Paul, 38, who has 17 years of retail experience, has been brought fully on board.

After moving to Attleborough almost two years ago, the couple have now announced that they will be opening their first store on the high street.

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Some of the personalized baby clothes (Image: We three bears)

The store sells a range of baby clothes and gifts that can be embroidered and personalised in-store, with both ordering and delivery options available while you wait for them.

The couple took over the former boutique at No. 10, which closed earlier this month, and have worked tirelessly to renovate and refit the store, even moving the customisation workshop to the upper floor.

The store has set an opening date of August 31 and will host a launch party with free face painting, drinks and sweet treats.