Discover Iconic Tonic, the new drink from Paris Hilton x Joe & the Juice

Paris Hilton has done it again. The iconic heiress and global glamour queen has decided that she’s no longer just going to tell you what to wear, but what to drink too. Alongside her 11:11 Media empire, Paris has partnered with the global fast-casual chain. Joe and the Juice to launch their favorite morning drink: the “Iconic Tonic”.

The Iconic Tonic joins the carefully curated selection of juices, coffees and healthy offerings that have made Joe & the Juice a must-have on the wellness radar. But this isn’t just a drink: It’s a liquid extension of the Hilton universe, with all the vibes of his new album, Infinite Icon, released just last week.

“Creating the Iconic Tonic with Joe & the Juice was an incredible experience, almost like mixing my Infinite Icon album into a drink. I can’t wait for my fans to try it and soak up all the energy we put into it.” says Paris in a statement that exudes the perfect blend of luxury and freshness that only she masters.

Now available in all Joe & the Juice stores, the Iconic Tonic is the drink of the moment, ready to take over the world from Los Angeles to Copenhagen. Prices vary by location, but the hype is everywhere.

Paris Hilton x Agent Provocateur.

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