Goldfish Swim School wins award for most innovative use of data

Earlier this summer, Goldfish Swim School received one of Franchise Update’s annual Franchise Innovation Awards for the most innovative use of data.

Goldfish Swim Schools’ Data Factory is a cloud-based, end-to-end program that aggregates and prioritizes data requests and sources to create products that enable the system to make data-driven decisions. It was designed to navigate a complex data landscape spanning a dozen SaaS providers and their dashboards. This required creating new data reports, updating existing dashboards, integrating new data streams, and performing urgent ad hoc data analysis.

Goldfish’s technology team introduced a consolidated, agile, cloud-based hub with a single point of contact where data requests and sources are harmonized and prioritized. This transformative setup functions like a true factory, tailored to make informed decisions across the enterprise.

With the new program, individual schools and the entire system can now find their data more easily, analyze it more quickly, and store it for future use. This allows internal data analysts to explore the franchise’s deepest questions, with both the business context and the data at their fingertips.

HERE is a video of Dennis Leskowski of Goldfish Swim School discussing the brand’s Data Factory program at the Franchise Customer Experience Conference.

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