HEB plans its first store in Irving, Texas

HEB announced Thursday that it plans to open its first grocery store in the fast-growing Dallas suburb of Irving, Texas.

The grocer bought a property in Irving in the Las Colinas community and plans to open a supermarket in late 2026.

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The property, located at Interstate 635 and Olympus Boulevard, is in front of a former Fry’s electronics store.

Once opened, the store is expected to employ around 700 people.

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Construction is scheduled to begin later this year, HEB said.

The Irving location marks more than two decades of expansion into North Texas for San Antonio, Texas-based HE-B.

“Irving’s central location in the Metroplex also provides residents with easy access to HEB,” Irving Mayor Rick Stopfer said in a statement.

HEB also announced its first name, image and likeness (NIL) deal with a college athlete this week. The partnership with University of Texas at Austin volleyball player Madisen “Madi” Skinner underscores HE-B’s “pride in Texas athletes and sports teams,” according to the grocer.

In 2021, the National Collegiate Athletics Association (NCAA) introduced a new policy that allows student-athletes to earn money from their personal brands, similar to how professional athletes do.

Skinner will appear at HEB and UT-Austin events and star in a series of commercials for the grocer that will air across Texas.

Skinner holds three NCAA championships and is the fifth-best player in the country in terms of points per set.

“HEB has always been an important part of my family’s life growing up in Texas,” she said in a statement. “It was always more than just a grocery store to us and I have many fond childhood memories. To be their first NIL partner and represent female college athletes is an absolute honor.”