How Google is using AI to make back-to-school shopping easier

Image credit — Google

It’s back to school time, and Google is improving its shopping offering with AI-powered features to make it easier to find the perfect items and best deals. Google’s massive Shopping Graph includes over 45 billion product listings worldwide, offering everything from affordable school supplies to trendy clothing. While the excitement of the new school year remains unchanged, AI is revolutionizing the way people shop. Some use it for the fun and entertainment, while others rely on it to find the best prices. Here are some recommendations from Google to make back to school shopping a breeze:

Virtual try-on: see it before you buy it

Need to refresh your wardrobe for the new school year? Baggy t-shirts are trending, and Google’s virtual try-on feature lets you see how they look on you before you buy. Using generative AI, this tool lets you see clothes on different models, giving you a realistic idea of how a garment will fit. Just tap the try-on icon on products in search to get started.

How Google is using AI to make back-to-school shopping easier

Virtual fitting | Image credit — Google

Buy what you see with Lens and Circle to search

Gen Z shoppers value personal style when shopping for school supplies, and your dorm room is a great place to express it. If you spot a sofa you like but wish it was in a different color, Google Lens can help. Just snap a photo and instantly see similar options in other colors. On select Android devices, Circle to Search lets you search for anything you see without leaving your current app. Just circle an item to get more information, including price and where to buy it.

Circle to search | Image credit – Google

Affordable shopping with Google

Back to school shopping can put a strain on your wallet, but Google can help you find the best deals. Search for “back to school shopping deals” to see special offers and discounts from various stores in one place. Parents can find great deals on school supplies, backpacks, clothing, dorm organization items and laptops.

Offers Destination | Image credit — Google

Price information and comparisons always at hand

Saving money this back-to-school season is important for both students and parents. Google provides pricing information and historical averages for products from the past 90 days to help you decide if a deal is worth it. You can also compare prices from different retailers, read product reviews, check availability, and get delivery information. Price alerts notify you when an item you’re interested in goes on sale. Whether you’re a parent looking for a cheap product, a student who wants something trendy, or someone who just wants to save on essentials, Google’s shopping tools and wide range of deals can help you find exactly what you need.

Virtual try-on: see it before you buy it

Buy what you see with Lens and Circle to search

Affordable shopping with Google

Price information and comparisons always at hand

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