Lil’ Drug Store Products becomes the primary distributor of Procter & Gamble’s key personal health products for the convenience channel

CEDAR RAPIDS, Iowa, August 21, 2024–(BUSINESS WIRE)–Lil’ Drug Store Products (LDSP) is pleased to announce its new role as the master distributor of Procter & Gamble’s (P&G) most popular personal health products in the convenience channel. This new partnership builds on LDSP’s growth initiatives with Rolaids, a P&G brand, for the convenience market.

“We are very excited to expand our partnership with P&G to distribute its leading healthcare brands into the convenience channel,” said Hayley Fry, Senior Director of Marketing at LDSP. “This strategic move will significantly increase the availability of P&G’s top SKUs, which are well positioned for success in this channel.”

Effective September 3, 2024, this partnership will enable LDSP to enhance collaboration with its retail partners and support them through its sales, brokerage and category management teams, with a focus on driving category growth and delivering effective healthcare solutions to the communities they serve.

“By optimizing the distribution of these brands, P&G can reach more consumers in their everyday environment,” Fry added. “We are excited to leverage our expertise to increase distribution and revenue, and we are honored to be selected as P&G’s strategic partner for growth in the convenience channel.”

About Lil’ Drug Store Products, Inc. (LDSP)

Lil’ Drug Store Products (LDSP) was founded in 1974 to provide convenient assistance to travelers. Today, the company supplies approximately 180,000 retail locations, including convenience stores, travel and hospitality, and other alternative retail locations. With its growing list of brand partnerships, LDSP has become the leading supplier of branded and private label health and beauty products to retail and wholesale customers. LDSP proudly supplies the point-of-need market, which includes convenience stores, hotels, airports, cruise lines, and others.

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Contacts

Riley DeWolf
[email protected]