Loud and “annoying” shop doorbell drives neighbors crazy VIDEO

Neighbours in a village on the Isle of Wight say they are being “driven mad” by an “annoying and nasty” doorbell at their local supermarket.

Scroll down to hear the chimes

Residents of Broadway in Totland report that they are often rudely awakened by the bell that rings each time the automatic doors of the Premier shop open.

A spokesperson for the store said the volume of the ringtone had already been lowered, arguing that this was necessary.

After a renovation, the store reopened in March with the new doorbell, residents report.

When it became clear what the noise was, they went and asked for it to be turned down, but they were “turned away.”

Local residents look at the store (Image: IWCP)

They said the sound acts like an unwanted alarm, waking them up as early as 6 a.m.

Ashley Yeo, 64, who lives nearby, said: “We understand that commercial sounds have to exist. That doesn’t bother us.”

“We complain about the intrusive noise that disrupts our daily lives between 6 a.m. and 10 p.m.

“We want the noise to stay in the workshop so we don’t have to hear it.”

Phil Yates, 64, said he was asked by the city council to keep track of how often the signal sounded. One day, he said, it sounded 58 times in an hour.

He told the County Press: “There was no flow of people coming and going, it was just doors opening and closing.”

“It’s like someone playing drums in the back garden at two in the morning – it drives you crazy.”

Phil, who suffers from tinnitus, said it had driven him so “crazy” that he had even considered moving.

Angela Critoph, 62, said: “The worst thing for me is first thing in the morning and last thing in the evening.”

“I don’t know why they need a warning for such a small shop, but that’s their decision.”

A spokesman for the store told the County Press that he had already rejected the offer and could “do nothing further”.

He said he had to keep the bell because it tells staff, who may be in the back stockroom, when customers are in the store.

The neighbors say that although the volume has been reduced, it is still “too loud.”

They say an environmental officer from the city council was on site with recording equipment.

Isle of Wight Council confirmed that the environmental health team had received complaints.

“They are conducting investigations,” a spokesman said.