MINISO opens its 200th US store in Santa Monica, underlining its continued expansion and strategic IP collaborations

NEW YORK, 28 August 2024 /PRNewswire/ — Global lifestyle brand MINISO celebrated the opening of its 200th store in the United States on August 24, 2024 at the famous 3rd Street Promenade in Santa Monica. This milestone not only underscores MINISO’s rapid growth in the U.S. market, but also its commitment to expand its presence and increase brand influence across the country.

The 3,700-square-foot store in Santa Monica marks the latest chapter in MINISO’s US Expansion. This year alone, MINISO has opened numerous new stores in key locations across the country, including Times Square and Tangram in new Yorkand in the American Dream Mall in New Jerseyreinforcing its strategic focus on building a strong and expansive presence in the world’s largest consumer market. The brand’s ability to resonate with American consumers is demonstrated by the continued success of its new store openings, each of which is met with enthusiastic response.

The new store’s limited-time window design, featuring Disney’s Stitch in a bespoke beachy style, creates a vibrant and engaging atmosphere that attracts a wide range of customers. Inside, the store features dedicated areas showcasing a wide range of MINISO’s collaborations with globally popular IPs, including beloved characters from Disney, Sanrio’s Kuromi and Hello Kitty, Minions, BT21, Care Bears and more. These curated IP spaces create a unique and immersive environment that strengthens the emotional connection between the brand and its consumers.

MINISO’s strategic use of popular global IPs continues to fuel its success in the U.S. market. By leveraging the cultural significance of famous characters, MINISO is able to build meaningful connections with consumers and engage them in ongoing dialogues fueled by the ever-growing popularity of those IPs. This strategy not only attracts loyal fans, but also introduces the brand to new audiences, increasing its appeal and reach.

In addition to the IP Zones, the exclusive Disney Stamp Blindbox series was also introduced at the grand opening in Santa Monica. These new product lines reflect MINISO’s commitment to offering well-designed and diverse products that meet the evolving tastes of its customers. The launch of these collections was a highlight of the event, capturing the attention of store visitors while demonstrating MINISO’s reputation for innovation and quality.

As part of the opening ceremony, MINISO offered special rewards and giveaways, including limited edition Santa Monica-themed shopping bags. These initiatives are part of the brand’s broader strategy to engage its customers on a more immersive level, making every store visit an opportunity for discovery and joy.

The opening of the Santa Monica store is a testament to MINISO’s tireless commitment to expanding its presence in the United States. With 200 branches throughout North Americaincluding prominent locations in over 20 U.S. states and key locations, MINISO continues to make significant progress in the U.S. market. This ongoing expansion is central to the brand’s strategy to increase its influence and maintain its position as a leading global lifestyle brand with a variety of design-led lifestyle products.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of trendy lifestyle products with IP design. The company primarily serves consumers through its large network of MINISO stores, promoting a relaxing, treasure-hunting and exciting shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO’s broad product portfolio, and the company continuously and frequently launches products with these qualities. Since opening its first store in China in 2013, the company has built its flagship brand “MINISO” into a globally recognized retail brand and established a vast store network worldwide.

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SOURCE MINISO