Online shopping in focus: findings from US consumer survey

What’s inside

The weekly Coresight Research Insights from US consumer surveys The series regularly subjects the behavior and mood of US consumers to a temperature check based on exclusive, proprietary survey data.

This week, in addition to our usual weekly insights on consumer sentiment, activity and shopping patterns (featuring the latest data from our August 12, 2024 survey), we’re presenting new data specifically on e-commerce, delving into where online shoppers are shopping and what they’re buying.

The data in this research report is our latest proprietary survey results on:

• Whether consumers have purchased products online in the last three months
• Popular retailers and product categories among online shoppers
• Activities that consumers have performed in the last two weeks
• Where consumers have purchased food and non-food products in the last two weeks
• What consumers have bought in stores and online in the last two weeks
• Consumers’ expectations of the overall economy and their personal financial situation

Companies mentioned in this research report include: Amazon, Costco, Macy’s, Shein, Target, Temu, Walmart

Other relevant research:

• More research coverage on e-commerce
• Every 12 weeks, we survey consumers on each major retail sector and incorporate this data in its entirety into our US Consumer Survey Insights database. Look for targeted analysis on additional retail sectors in future reports in our Insights from US consumer surveys Report series.
• The Amazon database brings together a range of proprietary Coresight research data on Amazon, with a focus on retail and marketplace activities in the United States.