REV’IT! opens its first ever store – in Colorado

Colorado is experiencing a significant shift in the world of motorcycle apparel with the recent arrival of REV’IT!, a motorcycle clothing brand – now based in Denver. REV’IT! is based in the Netherlands and is known for its ability to create a delicate Balance between function and fashion, To create clothing that not only protects but also inspires. Mission of the brand has always been Evoke emotions, Creating trust And exceed expectations even the most demanding driver Sustainability remains at the core of their business.

The opening of the first REV’IT! store in downtown Denver marks an important milestone for the company. This is the brand’s first and only physical retail store in the world, making it a unique destination for motorcycle enthusiasts in Colorado and the rest of the world.

Located in the vibrant RiNo Arts Districtthe store is more than just a sales room; It’s a community hub where riders can connect, share stories and prepare for their next adventure. This premiere store also offers serves as the North American branch of the brandand thus underlines its commitment to expanding its presence in the US market.

The heart of REV’IT! are four core values that determine every aspect of the business: Design, performance, innovation and sustainability.

Known for his fashionable design approach to motorcycle clothingthe designers of the brand are constantly push the boundaries of style and ensures that every garment functional and practical for riders.

REV’IT!’s European aesthetic is youthful yet sophisticated, appealing to a wide range of riders. Attention to detail is paramount, with every zipper, snap and seam carefully considered to enhance the riding experience. They do not take it lightly to put their logo on items.

For REV’IT!, Performance is non-negotiable.

The brand is committed to listening to its customers, continuously improving its products and testing them to the highest standards. Whether a rider is navigating city streets, tackling off-road tracks or racing across the Moto2 finish line, You can trust REV’IT! equipment to perform even in the most extreme conditions.

Innovation is at the heart of REV’IT!’s approach to product development. The brand’s in-house laboratory in the Netherlands is a center of creativity and technological progress, where new ideas and solutions are constantly being researched. From cutting-edge materials to advanced safety features, REV’IT! strives to always stay at the forefront and provide riders with the best possible protection and comfort.

In today’s world Sustainability is more important than ever and REV’IT! is fully committed to this cause. The brand takes its responsibility for the environment, safety and society seriously.strives to minimize its ecological footprint and preserve our planet’s resources. This commitment to sustainability goes beyond product innovation and includes the well-being of employees, suppliers and customers.

REV’IT! not only makes equipment for today’s riders, but also thinks about the impact on future generations.

The decision to open REV’IT!’s first store in Denver was not a whim. The USA is a key market for the brand because of how the motorcycle industry advanced This provides them with numerous opportunities to interact with the equestrian community and expand their presence.

Colorado, known as the outdoor capital of the world, was a natural choice for REV’IT!, especially given the brand’s strength in the adventure motorcycling segment.

READ: 303 Style Profile – Riding with Threepence Motorcycle Shop

The location of the store in Denver’s RiNo Arts District is an area with strong motorcycle culture. The neighborhood is Home of Erico Motorsportsa respected motorcycle dealer and one of the few brick-and-mortar RevZilla stores in the country. By choosing RiNo as its new location, REV’IT! has made the corner of 28th and Walnut in RiNo a must-see for local and international motorcyclists.

The brand hopes to inspire people in Colorado to get out and ride by providing resources and support as a community hub and adventure outfitter. Colorado’s riders, in turn, will help shape the future of REV’IT! as the brand continually seeks feedback and inspiration from the local community.

The REV’IT! Store was deliberately designed to be a hub, not just a shopping place. The drivers will Welcome with a good cup of coffee or mineral water and a nice chat about motorcycling. Whether you are an experienced motorcyclist with fifteen motorcycles in your garage or someone who is just thinking about getting a motorcycle license, everyone is welcome at REV’IT!

The shop’s team is a true motorcyclist and is happy to help customers find the equipment that suits their individual needs. Chris Dangerfield is the team leader in Denver and is looking forward to meeting you. Exchange stories with him about the benefits of hilly off-road riding and his beloved KTM 530 EXC-R.

Megan Sky Lewis brings you the lesser-known corners of Colorado’s mountains. When Lewis isn’t at the shop or training the Colorado Special Olympics adult powerlifting teams, known as Beast Mode, she prefers her Indian Scout Bobber Twenty.

They are not only a clothing brand and worn by the community, but Organize events especially when the riding season starts. These events include Ride-Outs, Speaker Series and various educational seminars such as navigation and map reading, motorcycle camping tutorials, and presentations on adventure riding techniques. The store also partnered with Colorado-based businesses and local clubs to bring exciting events to the community.

The opening of REV’IT! Denver is not only a significant brand development, but also a huge win for the Denver motorcycle community. Whether you are an experienced rider or new to the world of motorcycling, REV’IT! Denver offers something for everyone, making it a must-see for every motorcyclist.

All photos courtesy of REV’IT!