Rutter’s starts delivery | C-Store Dive

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Diving certificate:

• Rutter’s has launched on-demand delivery as part of a new partnership with Uber, the company announced Wednesday.
• Delivery is only available to members of Rutter’s loyalty program, who can order groceries, snacks and other products through the c-store retailer’s mobile app. The service is offered through Uber Direct, an on-demand delivery platform that allows businesses to accept orders through their website, app or phone.
• Rutter’s, which has become known in the Mid-Atlantic region for its foodservice program, introduced online ordering last yearDelivery is the logical next step in the development of its digital offering, which the company continues to focus on expanding.

Diving insight:

Through delivery, Rutter’s not only improves its customers’ ordering experience, but since it is only available to loyalty program members, it can also provide a significant boost to its rewards platform. By seamlessly integrating its foodservice program into its loyalty platform and mobile app is a constant focus for the companysaid Philip Santini, Rutter’s senior director of advertising and foodservice, in a recent interview.

“We want to give our customers the best options to get the products they need throughout the day,” said Chris Hartman, vice president of fuels, advertising and development at Rutter’s, in the announcement. “Partnering with Uber is another way for them to take advantage of our wide range of options by ordering directly from our mobile app.”

To celebrate the launch of its new program, Rutter’s is offering free delivery for a limited time. All first-time users who download Rutter’s mobile app and sign up for the company’s loyalty program will also receive 10 cents off per gallon of fuel.

Rutter’s menu has included a variety of dishes over the years. Staples include build-your-own sandwiches and bowls, as well as pizza, burgers, chicken and fish, and salads. In the past year, Rutter’s has gotten creative, releasing dishes like chicken and waffles, a peanut butter burger, pulled pork fries, and a breakfast sandwich with doughnuts as the bun.

Rutter’s, based in York, Pennsylvania, operates 87 convenience stores in Pennsylvania, Maryland and West Virginia. In addition to the convenience stores, the family-owned company owns a dairy, a beverage manufacturer and a real estate division.