Seeing World of Warcraft in the Microsoft Store is a surprising sight for some gamers

Xbox’s acquisition of Activision Blizzard is becoming increasingly clear, and now, a full year after that purchase was completed, Microsoft is doubling down on its efforts to commercialize the company’s franchises and IPs.

That’s why you can now see ads in the Microsoft Store for things like: World of Warcraftsomething that many fans still don’t quite understand. This store doesn’t sell the game, but recommends downloading it from Battle.net. The integration is now more visible than ever.

The new expansion for World of Warcraft has just been released and is receiving widespread advertisingG

Although Activision Blizzard is almost 20 years old, the company continues to invest heavily in Publishing content for World of WarcraftFor this reason, the company is preparing to launch the new extension called The war within.

On August 27, the game will welcome this new content, which, as with any expansion, will have to be paid for by the regular players of this title. Many fans are still not used to the fact that Microsoft has taken over this company.

Jez Corden, a well-known journalist, is surprised to see the new expansion of this title advertised in the Microsoft Store. It seems that he is still not used to witnessing the integration of both companies after the acquisition.

Xbox’s sales strategies are becoming increasingly aggressive to promote everything related to this company, which has some of the most important franchises in the video game sector, such as Call of Duty.

The store heavily advertises Activision Blizzard games

Although the store does not allow access to the download World of WarcraftSeeing the advertising on the main page of the store is quite impressive.

The brand does everything it can to increase the number of users, or at least keep them playing, and that’s why it puts so much emphasis on it. The banner for this game in the store links to Battle.net, which can be downloaded.

This company has for some time now refrained from offering all of its games exclusively on its own launcher and has now diversified into all possible platforms.

This includes Steam, where Call of Duty Games are now available – an unprecedented move. This is mainly because PC gamers are quite hesitant to switch launchers, even if it is free. The IPs of these studios are extremely popular and profitable.

Of course, the store also promotes other well-known Activision Blizzard franchises, such as Diablo Saga, in addition to games like World of Warcraft.

However, the company usually sells the games either through its own launcher or through Steam for PC. This type of integration will only continue to grow as Microsoft’s strategy is to get the best out of all these franchises.

What do you think about this curiosity? Let us know in the comments!