Sephora offers loyalty program members new digital payment option

Sephora Beauty Insiders members can now pay via Paze.

Members of the Sephora Beauty Insider loyalty program can easily pay online.

The beauty giant, a subsidiary of global retail conglomerate LVMH, is providing Beauty Insider participants with its online checkout solution Paze. Paze combines a consumer’s eligible debit and credit cards into a single digital wallet that allows them to shop online without having to enter their card information, download an app or create a password.

“At Sephora“We continue to put our customers at the center of our business and look for innovative ways for them to shop and enjoy their favorite beauty products,” said Stefan Jensen, VP and Treasurer at Sephora. “Our focus has always been to provide a seamless shopping experience, and we’re excited to offer Paze to our most loyal customers. Our integration of Paze will give Beauty Insider members even more flexibility and a convenient way to pay online.”

Paze transactions are tokenized, meaning the actual card number is not shared with Sephora. Credit cards must be offered by a participating bank or credit union. Sephora’s Beauty Insider loyalty program, with more than 40 million members, is a free rewards program in the U.S. and Canada that allows customers to earn points on all merchandise purchases and redeem them for rewards.