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The Chicago White Sox use memes to overcome the worst baseball season ever

The Chicago White Sox use memes to overcome the worst baseball season ever

The White Sox are stumbling and stumbling toward the most miserable record in modern baseball history.

A home loss on Tuesday to the Los Angeles Angels would secure that embarrassing title and surpass the New York Mets’ 120 losses in 1962.

Even the Sox social media team struggles to justify the team’s dismal performance.

After Sunday’s loss to the San Diego Padres, which set the record for most losses, the Sox’s official account on social media platform X refused to publish the result – a running joke in the final days of the season.

Instead, the Sox posted a meme showing a car turning off the Dan Ryan Expressway toward 35th Street, where the team plays. An edited sign above the car — reading “Admin,” referring to the account’s administrator — instructed the car to either stay straight and “post the final score” or turn around and post “literally anything else.”

The meme has since been viewed millions of times on X and received nearly 150,000 likes. By this point, similar evasive tweets had already gone viral.

“Final score: The number of runs we scored did not exceed the number of runs they scored,” the team posted after another loss to the Padres on Friday.

The Sox tried to use the team’s poor performance to grow their social media following, with four X-posts alone garnering nearly 25 million views.

“In planning this unfortunate milestone,” a Sox spokesman said, “we looked for creative ways to acknowledge the reality of the situation, connect with our fans and, with a wink, perhaps defuse some of the negativity.”

While the Sox were enduring an embarrassing season, lawmakers across the state were angered by owner Jerry Reinsdorf’s demand for about $1 billion in public funds for a new stadium on the vacant lot known as 78 near Roosevelt Road and Clark Street.

Earlier this month, the team and property developer Related Midwest hosted a fantasy camp in their latest pitch to lawmakers. Longtime Sox groundskeeper Roger “The Sodfather” Bossard has tended a pop-up field on the South Loop site with stunning views of the city skyline.

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