Walmart and Burger King cooperate on subscription discounts

The retailer is partnering with the fast-food chain to give members of its $98-a-year Walmart+ subscription program 25 percent off Burger King orders every day and free Whoppers every three months, both companies announced Thursday.

It’s the latest benefit of Walmart+, a four-year-old program aimed squarely at competing with Amazon Prime. It offers similar perks, including free shipping and same-day grocery delivery. Walmart has kept its annual price lower than Prime’s ($139) and has added benefits like this to catch up with Amazon and achieve its dominance.

For Burger King, the partnership is another opportunity to attract fast-food customers who have previously shied away from higher prices.

“This unique benefit is designed to save members time and money and accommodate their busy lifestyles where grocery shopping, meal planning and cooking are not always possible,” Walmart said in a press release. The Burger King benefit “served as a convenient, cost-effective solution to accommodate meal preferences and busy schedules.”

To access the deals, Walmart+ members must link their accounts to a free Burger King Royal Perks profile. The discount only applies to orders made through the burger chain’s app. The free Whopper perk begins in September, while the 25% discount is effective immediately.

Amazon and Walmart do not explicitly disclose membership numbers for their programs, but according to a third-party analysis, Walmart’s 29 million members lag far behind Amazon’s 184 million members in the U.S.

Two years ago, Amazon partnered with GrubHub to offer the food delivery app’s subscription program for free to Prime members. The deal was recently extended.