Walmart and The Produce Moms collaborate on joint branding campaign

“Incorporating The Produce Moms into our back-to-school campaign was a no-brainer,” said Evan GaetanoSite Merchandising Grocery E-Commerce Manager at Walmart. “Lori and TPM represent the accessibility of fruits and vegetables and align with Walmart’s mission to help consumers save money while gaining access to what they need for a better life.”

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U.S. consumers can view and purchase TPM Verified products through Walmart.com and the Walmart app. Featured brands include TPM partners NatureSweet, Wada Farms, CrunchPak, Sage Fruit (Cosmic Crisp Apples), Duda Farms Fresh Foods, Naturipe Farms and Envy Apples. Many of the fresh products are packaged and easy to pack into a lunchbox or bag.

“One of the ways TPM supports our mission to put fruits and vegetables on every table is by encouraging our target audience to always provide fruits and vegetables to children at mealtime,” Taylor added. “This campaign supports that by promoting convenient and fun products that parents can offer their children.”

Based in Indianapolis, The Produce Moms is a consumer brand and certified B Corporation whose mission is to put more fruits and vegetables on every table. Through its platforms and partnerships with produce suppliers, The Produce Moms educates consumers about the benefits of eating fresh produce, the growing process, and how to select, store and serve fruits and vegetables.

Every week, approximately 255 million customers and members visit Walmart’s more than 10,500 stores and numerous e-commerce websites in 19 countries. With sales of $648 billion in fiscal year 2024, the Retailers employs around 2.1 million people worldwide. Walmart US, based in Bentonville, Arkansas, is number 1 on the list of the best Top Food and Consumer Goods Retailers in North AmericaPG also named Walmart one of his Retailer of the Century.