What you need to know –

X, the rebranded Twitter, is making its debut on television screens, bringing its social media platform into your living room via a new TV app.

X, the rebranded Twitter, is making its debut on TVs, bringing its social media platform to your living room via a new TV app. The beta version of the X TV app is now available on select smart TVs.

Launch the X TV app on selected devices

In a significant move to expand its reach, X has announced the release of the beta version of its TV app. This new app aims to combine X’s social media features with television and is currently available for Android TV users. Specifically, the app is accessible on LG, Amazon Fire TV and Google TV devices. However, the rollout is staggered, with LG receiving the app on August 29 and Amazon showing the app’s availability since late July.

Elon Musk confirmed the launch via X, marking a significant shift in the way users can interact with the platform. Although exact release dates for other devices are not yet confirmed, the app is expected to be available on more platforms over time.

Features of the X TV app

The X TV app is more than just a social media platform; it is designed to provide a comprehensive streaming service. According to the description on the Google Play Store, the app is positioned as an OTT streaming service that offers a variety of viewing options for X-Stream Services internet subscribers. Here’s what users can expect:

Replay TV: This feature allows users to catch up on missed shows as X-Stream Services stores up to 72 hours of programming in cloud storage. Users can watch their favorite shows anytime. Startover TV: Startover TV allows users to watch movies or shows from the beginning, even if they join the program in the middle. Free Cloud DVR: The app offers free storage for up to 100 hours of DVR recordings, with options for additional storage if needed. How to access and use the X TV app

To use the X TV app, users must have an X account. The app is currently only available for Android smart TVs, and users can find and install it by searching for “X TV” on their devices. Details on subscription plans and pricing are not yet known and are expected to be announced closer to the official launch.

Impact on the streaming market

The launch of the X TV app represents a new way to consume content that could potentially change the landscape of streaming services. As X makes inroads into TV interfaces, other OTT platforms and video streaming applications like YouTube could face increased competition.

X’s expansion into TV underscores the platform’s growing ambitions and its attempt to integrate more deeply into users’ daily lives by offering a mix of social media and traditional TV experiences.